Extra Edition 1. : Photography for Everyone
Last month (1999-11) was supposed to be the final issue of this series, but since both the English and Japanese versions are so popular, I have decided to write two extra issues.
Thank you for all the readers who have been visiting this homepage every month.
The art of "feelnikon" lies not only in the picture-taking, but also "presenting" the picture. Other people might have different impressions on your picture.
Then, how can you take an "impressive" picture ?
Well, in the first place, "you" have to be satisfied with your picture, but that itself is a difficult task.
Here, we will discuss the basic skills on how to present the picture. Using this issue as a starting point, you can try more imaginative and creative method of presentation.
1. Decorating the picture
Photographs seen in a museum or in a photo gallery appear very artistic. Though the picture itself is impressive, you should also notice the way it is presented.
The image of the picture will become completely different depending on the presenting location and the framing.
The difference in the image could be compared to that of a person's image. Any person wearing his or her clothes depending on time, place, and occasion (T.P.O.) will give different impression. A beautiful person wearing clothes of bad taste will spoil that person's image, and vice versa.
What a "good" picture needs is a "good" outfit. Here, we will look at the basic framing methods, how to make a "mat", and different techniques of framing.
1.1. Framing basics
((Fig. 1.)) "Matting"
1. Glass acryllic board (a non-reflecting type is also available),
2. Over-Matting (cut the edge of the frame to 45 degrees),
3. Picture (leave a large white space),
4. Back-Matting (optional),
5. Backboard (veneer, thick paper, plastic, etc.)
Many of you enjoy framing pictures on your own. It is an important thing to enjoy what you do.
However, a self-taught method might cause few problems like 1) the picture sticking to the framing glass, 2) fading picture colors, or 3) picture not appearing nice.
To avoid these problems, preserve the picture longer, and to make it look better, it is better to use a framing technique called "mat" (See Fig. 1.).
This is a common Matting method used at photo galleries and museums, so it is good to remember. This framing can be used for drawings or other artworks.
Though not mentioned here, there is also a method of attaching a non-acidic (paper) board, or aluminum or plastic plate onto the back of the printed picture.
Matting is not the only technique. There are frames which cannot use this technique. Therefore, you should consider this framing as a basic skill and think of variations of this technique.
((Photo 1.))
"Tapes and glues for pictures"
These can be bought at large stationary stores, photo stores, art shop, or photo galleries.
Be aware that the picture image is a chemical substance. If there are materials that might deteriorate the preservation of picture. It can also be said for digital camera printouts.
Please use a tape or glue that says "for pictures" if you are taping or pasting it directly to the picture. You will not have to be disappointed after seeing them several years later.
1.2. What is a "mat" ?
((Fig. 2.)) "Matting" structure
1. Front mat,
2. Rear mat,
3. Picture,
4. Corners and tapes
A "mat", as shown in (( Fig. 2.)), it is a method of putting the picture between the mats, and is used for framing as well as preserving. The front frame is called the "front mat", and the back frame is called the "rear mat".
Mat usually is a 1 to 3 mm thick (width) white paperboard, but if you want to preserve the pictures better, use a non-acidic type paper, though it is a little expensive.
Mats can be obtained at photo galleries, art shops, or large photo shops. There might be colorful mats especially at art shops. Choose the mat color that best matches the picture.
The frame of the front mat should be cut at 45 degrees. By doing this, the picture will not touch the glass when framing. When hanging it on the wall, the shadow of the frame of the front mat will not appear. It makes it look more "valuable".
It is said that making the white area of the bottom part of the frame longer will make the picture look nicer.
(( Fig. 3.))How to make a "Mat"
- Draw the size of the frame on the back of the front mat using a pencil.
- Cut the mat using a mat cutter from the back (cut the frame edge to 45 degrees).
- Tape the front mat and rear mat.
If you ask the photo gallery or art shop, they will do the mat for you.
The price of the mat cutter starts from 1,000- Japanese yen (approx. $10).
CAUTION : It is a dangerous tool, so read the manual carefully before using.
(( Photo 2.))
Mat cutter
(( Photo 3.))
Highly functional mat cutter
A mat is usually used to "sandwich" the picture, but a rear mat can be optional. In this case, stick the picture onto the back part of the front mat or the backboard of the frame.
1.3. Other framing techniques
Here are few framing techniques. If you are going to enjoy it for a short period of time, you can try out different kinds of framing.
(( Photo 4.))
Frame with lots of white space.
It is also good to use a frosted paper.
(( Photo 5.))
A colorful mat frame.
(( Photo 6.))
A white with a designing method called "marbling".
(( Photo 7.))
A front mat with 6 windows.
(( Photo 8.))
Sample using two front mats and making the small picture come out little bit to the front.
Since the paper is made of eggs (a printing paper used between 1850 to the 20th century, which is made by adding chloride into the egg whites), the picture is a chicken......
2. Stock the picture
It is quite obvious that the more picture you take, the more picture you have.
Though you are not aware of the quantity of the picture, sooner or later the prints will start to pile up.
The joy of feelnikon lies in the change in image impression after several years. It's not about the color of the pictures fading away, but it is about the change in the impression. By preserving the picture for a long time, its meaning and value also changes. This does not only apply to "fixed-point" pictures like landscapes or portraits.
To make the pictures last longer, one good way is to "stock" the pictures. Putting it in an album or making a portfolio or make the picture life longer. Also, if you gather them up, you might have stronger emotional attachment to the picture. By stocking the pictures, each picture will have a different meaning.
To "stock" the picture means to come up with a theme, and choosing the pictures that best fits the theme.
Though it is troublesome and cost a bit extra, you can make a portfolio of the pictures that you've taken so far. Here is another way to enjoy the pictures.
2.1. Making a portfolio
Original (Bridal) Album " Yia Marie"
Currently, many printing companies will make a portfolio book with 30-40 pictures. Though there are limitations to the size, page numbers, layouts and designs, you can still make your own portfolio.
By reviewing the ads seen on photo magazines, ask the printing companies for suggestions.
Since it is quite a hassle to make a "portfolio", you might want to start with printing postcards. There are some printing companies that will print few postcards for you.
Also, if you need only just a few, then you can use a full-color copier. Color copier these days has improved, so you can change the color or design to make it look different. If you bind them from those color copiers, then it becomes a good "portfolio". A bookbinding equipment is available at large stationary stores.
(( Photo 9.))
A simple portfolio of picture inside a transparent file.
If you're not sure if you can go through all that trouble, then you can just put the pictures in the album. If you think a photo album is still too expensive, then put the pictures in a file for preservation. A "portfolio" sounds like what professionals are using, but it is just a large-size transparent file with pictures all stuffed in.
There are techniques in making an impressive and fashionable "portfolio", but it is only a matter of creativity. There are no rules as to what you should, so try to enjoy what you are making.
Here are few tips that might be useful.
- Choose a theme of the portfolio
The theme can be anything, but the pictures should match the theme given to the portfolio.
- Choose the pictures carefully
A photographer does not want to throw away the pictures he or she has taken. However, reject the pictures that does not go along with the theme. Think of picking only the best picture.
- Edit the pictures
A portfolio usually starts from the first page. Think of the order of the pictures. A change in the order of picture appearance gives a totally different impression. Also, think of how to put the photo captions.
- Design the pictures
Changing the picture size, or the color the mat will change the impression of the picture. But if you do it too much, then it might stand out more than the picture itself.
Well, it's better to start from something small.
Don't think of "portfolios" as always being a color-printed book. Though it should please yourself, you should try to make it attractive if you are going to show it somebody else.
(( Photo 10.))
A portfolio made by binding the prints on a thin printing paper.
(( Photo 11.))
Album with front mat
(( Photo 12.))
Pictures with mats,
which are kept in a box
(( Photo 13.))
It looks good
if you use a pasteboard for few number of pictures
2.2. Opening a photo exhibition
As goes for "portfolios", photo exhibition should also have the photos assembled. Therefore, a person who makes good portfolio is able to make a good photo exhibition.
In order to open an exhibition at photo galleries, you have to prepare a portfolio.
The most basic thing in exhibiting photos is that you are going to show a certain number of pictures to the people. Therefore, it does not really matter where you do the exhibition. It can be your own home, coffee shop, parks, etc. There are people who started their exhibition at such places and actually became professionals. Here, we will discuss the two or three main types of photo galleries.
- Photo galleries by the manufacturer
This is an exhibiting place opened by the manufacturers involved in feelnikon, like Nikon Salon.
It is opened for all photographers, but you first have to be found eligible. Ask the gallery and prepare the necessary document pictures (about 30-40) to apply for the place.
The galleries claim they want to exhibit pictures that "enhance the feelnikon culture" or "to support the world of feelnikon". On a personal account, I think a "well-mannered" picture gets the spot.
Photo galleries that sells pictures
This is opened for all amateurs and professionals, but it must be pictures that could be sold.
The picture is sold not only by the quality of the picture, but also the photographer's lifestyle is also an important factor. Everybody who wants to become a professional photographer goes through this stage.But famous photographers were all once an ordinary person, so it is good to hear some advice from the photo galleries on how to shoot a "valuable picture". The result of a hard work may not show up soon, but if you keep on trying, you might succeed in the future.
- Renting photo galleries
Normally, the entrance fee is not charged 1. or 2. If these galleries will not rent the space, then you have to rent a place and do the exhibition on your own. One place is a rental photo gallery.
Since the expense is paid by the photographers using the gallery, the advantage here is that you can exhibit very free pictures. However, since these places are quite expensive, you might first want to start off with a group exhibition to split the cost.
(( Photo 14.))
Photo exhibition on the street (in 1983).
However, this is illegal (and is beyond date).
(( Photo 15-1.))
A regular photo exhibition
(At Doi Photo Plaza in Shibuya, Tokyo : 1996)
(( Photo 15-2.))
A regular photo exhibition
(At Ginza Nikon Salon in Ginza, Tokyo : 1999)


Also, the fast-growing W.W.W. homepages can also be called "photo exhibit" and a "portfolio".
Since I do not use a Personal Computer and/or Mac (Macintosh) (I use a word processor), I'm not quite familiar in this field of internet, but I know there are professional photographers exhibiting his or her pictures on their homepages.
3. Communication through feelnikon
Some of you might think that the essence of feelnikon lies in "meeting different people". It is good to meet someone else who has similar feelnikon taste, rather than thinking only of the turnout of the picture. Though you might get offended some times, it is still good to meet people and hear their opinions.
Let's meet more people through showing the pictures.
3.1. "Photo contest" entry
Many people who are serious about feelnikon wants to "win in a contest". I myself have entered in several contests several years ago, but won only two or three times.
Now, many of my older friends are judges of these contests, though I am not one of them. Let's see the few tricks to "win in a contest".
3.1.1. Photo contest strategies
There are many photo contests. There are monthly contest of a photo magazine, photo contest at tourist sites, contest for young photographers, and so on. If you know the purpose of how the pictures will be used, then you'll know what kind of pictures is a "nominee". For example, you shouldn't take pictures of other places for a photo contest at tourist sites, and anything that brings down the image of the site.
For contests by camera manufacturer, you should use equipment of that company (not many companies are "open-minded").
Also, the photo chosen varies by the judge. If the judge's name is known beforehand, then check his or her pictures to see what kind of picture he or she likes. Think of this as a part of "studying feelnikon". You might not win the contest even if you take similar pictures like the ones judges take. You should take pictures that is unexpected by the judges to win the contest.
3.1.2. Be careful when applying
If two similar pictures were nominated, the judge usually prefers a well-mannered one.
Though not obeying the application rule is out of question, the picture will give bad impression if there are many fingerprints, cannot read the entry form, or if some necessary information is missing.
Though many of you say "that's quite obvious", some people actually do these faulty things.
Though it might sound misleading, I would recommend you to fill in the entry form correctly, even if the information of the picture might not be that accurate (this is like saying it is better to turn in your summer journal homework with something written than nothing written at all). If the contest is more public-oriented, then it is a different story. False information will cause trouble to the sponsors.
3.1.3. Don't think too hard
Photo contest is like competing within a set of rules. Winning the contest does mean that his personality is good. Also, winning so many contests does not mean that he or she is qualified as a professional.
Aside from grand prizes, winning a prize is partly from sheer luck (though that is not the only reason of winning). Therefore, try to enjoy when you are applying.
Also, it is good to watch other contestant's picture and come with your own idea. It is difficult to take a picture that can win in a contest if you are taking with your own idea or imagination.
3.2. Selling the picture
A work of professional is to earn money from selling the pictures through a "well-known" gallery or selling them to different media like advertisements or television.
Thus, many people think that selling pictures has got nothing to do for amateurs.
However, if your picture looks very good, then you feel you want to sell those pictures if possible. That is perhaps because "earning money" makes you feel that somebody appreciates your picture more rather than someone only telling you that it is a good picture.
A communication in selling your picture is a very serious matter. Though it is not really recommended for many people, there are people who sell their pictures (including postcards and enlarged color copies) at flea markets or on the street or at a park in Japan. Let me introduce some of them to you.
The most important thing is that they can be sold at a flea market, but it is illegal to sell them on the street or at a park without any permission.
Then, why are they still selling the pictures even if it is not allowed ? Not only are they doing for their living, but it is because it is simply fun. You meet different customers and meet other people who are selling their pictures.
You feel a lot more nervous communicating with other people since money is involved. This ecstatic feeling is what makes these people unable to stop.
You'll feel miserable if not a single picture is sold. Also, since this thing is illegal, you might be arrested, and in worst cases, you might get into trouble. Perhaps that is another reason why many people get the thrill from this.
((Photo 16.)) Mr. K., T. sells his pictures on the street (Shibuya-Ku, Tokyo, Japan).
Then, why are there people buying these photographs ? Is it because the picture has a good image ? Is the seller good-looking ? Does this "picture-selling" look fashionable ?
Perhaps many people are buying a dream that is imprinted in the picture. Also, by purchasing these pictures make you feel like you are in the part of the modern art movement.
But come to think of it, it is like buying pictures of famous photographers from a famous gallery or buying calendars of a celebrity because you are attracted to the picture.
Though it seems easy selling picture on the streets, you need a strong mind and perseverance. But these things are also significant for professionals (and as human beings) as well. If you meet these people, why not talk to them or buy some pictures from them and hear what they have to say ?
Names of products in this article were being used in Japan(Nippon) at the time of writing.
Products, brands and companies names are trademarks or registered trademarks of their respective companies.
Colour of photographs appearing in this www site may differ from the originals.
Specifications are subject to change without any notice or obligation on the part of the manufacturer. Dec. 1999


